Growth marketing for aesthetic practices
Your results speak.
Your marketing should catch up.
thechrisbryan builds growth systems for medspas, injectors, and dermatology practices — marketing, retention, operations, and the numbers, all working together to fill the chair and protect the margin.
Who this is for
Let's save each other some time.
This works best for practices at a specific stage — here's how to tell before you book the call.
✓A fit if
- You're already generating consistent consults and want to scale past referrals
- You have staff (or are ready to hire) to handle more booked volume
- You want one team accountable for marketing, retention, and ops — not five vendors
- You're comfortable being on camera occasionally, or want a camera-optional system built around your voice
–Not yet if
- You're pre-launch or under six months old, with no consult history to build from
- You're looking for a single one-off project, not an ongoing partner
- Your booking or intake process can't handle more volume yet — we'd fix that first
- You're comparing on price alone; we're priced for the return, not the cheapest quote
Recent wins
What "growth" actually looks like on a P&L.
A sample of the numbers we track with practices in an active engagement.
Illustrative example based on a typical engagement. Results vary by practice, market, and starting point.
Our service
A growth menu, not a bundle.
Practices rarely have one problem — it's usually demand, retention, the back office, and the numbers, all at once. We work on whichever of these your practice actually needs, prescribed after the diagnosis, not sold as a package.
Marketing & acquisition
Retention & CRM
Operations & systems
Financial services
Legal & compliance support
Business development & coaching
The approach
We treat your funnel like a chart, not a guess.
Diagnose
Week 1–2Before anything gets built, we find out where the practice is actually losing patients and revenue.
Every active channel — paid, organic, email — reviewed against booked consults, not just traffic.
Pricing, retention data, staffing capacity, and booking flow reviewed against margin.
Findings and priority levers walked through in a single working session.
Prescribe
Week 2–3The diagnostic becomes a plan — scoped to what your team can actually execute, not a generic package.
Which lever gets pulled first, based on where the biggest leak actually is.
Channel-by-channel targets, owners, and review cadence mapped out.
What we own versus what stays in-house, confirmed before anything goes live.
Treat
OngoingWe run the plan and stay in the numbers with you — nothing goes live and gets forgotten about.
Campaigns, content system, or ops fixes go live against the roadmap.
Performance measured against targets set in the roadmap, not vanity metrics.
Underperforming levers cut, working ones scaled, plan updated in real time.
Inside the engagement
How this actually works, in more detail.
The Diagnose / Prescribe / Treat timeline is the shape of it. This is what's underneath.
- 01
Reflection
How does your practice show up?
We uncover how your brand, messaging, and digital presence influence patient perception. - 02
Perspective
What does your patient experience?
We analyze the journey from discovery to consultation and identify moments where trust is built or lost. - 03
Connection
How do patients take the next step?
We identify opportunities to create a smoother path from interest to consultation. - 04
Evolution
Where can your practice go next?
We develop strategic opportunities to help your practice grow with intention.
Platform-agnostic — we work inside whatever you already run, or help you choose one during the diagnostic.
- How your practice is perceived, differentiated, and communicated to perspective patients.
- The experience patients go through from first discovering your practice to scheduling a consultation.
- Identifying opportunities across your marketing, operations, and patient experience to support your next stage.
- A prioritized plan outlining the highest-impact opportunities and recommended next steps.
In their words
What it's like to work with us.
Chris is wise beyond his years and I'm excited to see him established at such a young age. I have learned so much from him in a short period of time. He's running three successful business and I'm still buidling my first. Chris has been coaching me on how to make my business successful. Since meeting with Chris my business has grown dramatically from the ground up.
Chris is well-versed, organized, and respectable professional who is easy to connect and provides simple-to-understand knowledge & supportive guidnace to help smoothly navigagte through business growth ideas, goals, and visions. He is a great listener, relatable, down-to-earth, humble, caring, values authenticity, and finds joy in helping others be successful. Chrisbryan is a great consultant and fun to work with. I am grateful for his support.
I highly recommend Bryan if you're looking to expand your business. Bryan is always looking out for the best interest for the business to help you grow within yourself. He's very positive, responsive, knowledgeable, and passion in what he does! He's helped my business grow and expand since my grand opening.
Investment & guarantee
Priced for the return, not the invoice.
Engagements are scoped around what's actually being solved for your practice, not a flat retainer copied from another agency.
- DiagnosticOne-time
The full funnel and ops audit, plus your 90-day roadmap. Credited toward your first month if you move forward with a partnership.
- Growth partnershipMonthly retainer
Scoped to the levers we're actually running for you — marketing, retention, operations, or all three.
- Performance componentTied to results
A portion of the fee is tied to booked consults or revenue against your roadmap — not just activity.
If the plan doesn't move the numbers, we keep working — free.
Every engagement is scoped against the targets set in your 90-day roadmap. If we miss them without a clear, documented reason, we keep executing at no additional cost until we hit them.
- Applies once the diagnostic sets your targets
- Full transparency on what's tracked, and why
- Exact terms are confirmed on the strategy call
Questions
Before you book the call.
How is this different from a typical marketing agency?+
Most agencies run one channel and hand you a dashboard. We diagnose the whole funnel — marketing, retention, operations, and the numbers behind them — and only build out what's actually broken, instead of selling every service by default.
What if I'm already running ads with someone else?+
We still start with the diagnostic. If what you have is working, we leave it alone and focus on the gaps around it — retention, operations, or wherever the funnel is actually leaking.
Will you work with another practice in my area?+
We cap how many practices we take on per market and treatment category, so we're not building the same playbook for two competitors down the street from each other. Ask about availability in your area on the call.
How do you handle patient privacy in ads and content?+
Campaigns and content are built to stay within platform advertising policy and patient-privacy norms for the medical aesthetics space — no identifiable patient data in ad targeting, no before/afters used without documented consent from your practice.
How involved do I need to be day to day?+
Minimal on execution, present for the monthly review. The content system in particular is built to run camera-optional, so it doesn't depend on your calendar to stay consistent.
What's the minimum commitment?+
The diagnostic stands alone as a first engagement. The growth partnership runs in 90-day cycles and is renewed based on results, not locked into a long-term contract.
What happens if the plan doesn't work?+
That's what the guarantee above covers — if we miss the targets set in your roadmap without a clear, documented reason, we keep working at no additional cost until we hit them.
Do you work with multi-location or multi-provider practices?+
Yes — the diagnostic adjusts to cover shared brand assets versus provider-specific ones, and the roadmap accounts for how leads should route across locations or providers.
Do you work with practices outside your local market?+
Yes — engagements run remotely and we've worked with practices across multiple markets. Time zone overlap for calls and reviews is scoped during your strategy call.
Behind the work
Most practices don't have a demand problem — they have a positioning problem. My job is to make the case for why this provider, before I ever make the case for a discount.
Ready when you are
Let's build a system that fills your calendar with the right patients.
One call. No obligation. We'll tell you where the funnel is actually leaking.